Vintage Icon Mascots List

Vintage TV Commercial Icon Mascots

  1. Mickey Mouse – Walt Disney Company
  2. Energizer Bunny – Eveready Energizer Batteries
  3. Tony The Tiger – Kellogg’s Frosted Flakes Cereal
  4. Charlie The Tuna – Starkist Tuna charlie_tuna
  5. Trix Rabbit – General Mill’s Trix Cereal
  6. Speedy – Alka Seltzer
  7. Poppin’ Fresh The Pillsbury Doughboy – Pillsbury Rolls/Products
  8. Jolly Green Giant – Green Giant Vegetables jolly_green_giant
  9. Nipper The Dog (fox terrier) – RCA Victor Company
  10. Frito Bandito – Frito Lay Corn Chips Frito_Bandito
  11. Chicken of The Sea Mermaid – Chicken of The Sea Tuna
  12. Elsie The Cow – Borden Dairy Products
  13. Faygo Kid – Faygo Pop/Soda
  14. Miss Chiquita – Chiquita Bananas
  15. Ham’s Bear – Hams Beer
  16. M&M’s – M&M’s m&ms
  17. Mrs. Butterworth – Mrs. Butterworth Pancake Syrup
  18. Dig ‘Em The Frog – Kellogg’s Sugar Smacks Cereal (renamed Honey Smacks)
  19. Sugar Bear – Post Super Sugar Crisp (renamed Golden Crisps)
  20. Snap, Crackle & Pop – Kellogg’s Rice Krispies Cereal
  21. Jack – Jack-In -The-Box Restaurants
  22. Marvelous Magical Burger King (the older cartoonish mascot – 2 versions) – Burger King Restaurants
  23. Chef Boyardee – Chef Boyardee Canned Pasta
  24. Ronald McDonald – McDonalds Restaurants (also included here could be Hamburglar, Mayor McCheese & Grimace)
  25. Kool Aid Man – Kool-Aid Drink Mix
  26. Joe Camel – Camel Brand Cigarettes
  27. Lucky The Leprechaun – General Mill’s Lucky Charms Cereal
  28. Sonny The Cuckoo Bird – General Mill’s Cocoa Puffs Cereal
  29. Toucan Sam – Kellogg’s Froot Loops Cereal
  30. Morris The Cat – 9 Lives Cat Food
  31. Colonel Sanders – Kentucky Fried Chicken Restaurants
  32. Sugar Pops Pete The Prairie Dog – Kellogg’s Sugar Pops Cereal (renamed Corn Pops)
  33. Cornelius The Rooster – Kellogg’s Corn Flakes
  34. Mr. Peanut – Planters Peanuts
  35. Great Root Bear – A & W Root Beer & Restaurants
  36. Cap’n Crunch – Quaker Oats Cap’n Crunch Cereal
  37. Buzz Bee – General Mill’s Honey Nut Cheerios
  38. Cheerio Kid – General Mill’s Cheerios
  39. Quiky The Bunny – Nestle’s Quik (later changed to Nesquik) Chocolate Mix
  40. Mr. Clean – Mr. Clean Mr_Clean_circle
  41. Dutch Boy – Dutch Boy Paint
  42. Big Boy – Big Boy Restaurants
  43. Sambo & Jolly Tiger – Sambo’s Restaurants sambos
  44. Punchy – Hawaiian Punch Drink Mix Punchy
  45. Choo Choo Charlie – Good & Plenty Candy
  46. Count Chocula – General Mill’s Count Chocula Cereal
  47. Frankey Berry – General Mill’s Franken Berry Cereal
  48. Boo Berry – General Mill’s Boo Berry Cereal
  49. Sailor Jack & Bingo – Cracker Jacks Cracker_Jack_mascots
  50. W.C. Fritos – Frito Lay Corn Chips
  51. Foster Farm Chickens – Foster Farms Chicken
  52. Geoffrey the Giraffe – Toys R Us
  53. Aunt Jemima – Aunt Jemima Pancake Mix & Syrup
  54. Buster Brown & Tige The dog) – Buster Brown Shoes
  55. Kenner Gooney Bird – Kenner’s Toy Company
  56. Quisp – Quisp Cereal
  57. Sun-Maid Raisins Girl – Sun-Maid Raisins
  58. Granny Goose – Granny Goose Potato Chips
  59. Michelin Man (aka Bibendum) – Michelin Tires
  60. Kool Penguin – Kool Cigarettes
  61. Exxon Tiger – Exxon Gasoline
  62. Chuck E. Cheese – Chuck E. Cheese Pizza (formerly Pizza Time Theater)
  63. Helping Hand – Betty Crocker’s Hamburger Helper
  64. Little Foster – Foster’s Freeze Restaurants
  65. Little Miss Sunbeam – Sunbeam Bread
  66. Umbrella Girl – Morton Salt
  67. Tropic-Ana – Tropicana
  68. Coppertone Girl – Coppertone Sunscreen coppertone girl
  69. Reddy Kilowatt -
  70. Jeff – Burger Chef Restaurants
  71. Vlasic Stork – Vlasic Pickles
  72. Gorton Fisherman – Gorton Seafood Company
  73. Cool Spot – 7-Up Soft Drinks
  74. White Knight – Ajax Laundry Detergent
  75. Ajax Pixies – Ajax Cleanser
  76. Betty Crocker – Betty Crocker Baking Products
  77. Anderson Soup Twins – Anderson Soup
  78. Campbell’s Soup Kids – Campbell’s Soup
  79. Quaker Oats Man – Quaker Oats Cereal
  80. Twinkie The Kid – Hostess Twinkies
  81. Budweiser Horses – Budweiser Beer
  82. Brawny Lumberjack – Brawny Paper Towels
  83. Brother Dominick – Xerox
  84. Mr. Bluelight – K-Mart Stores
  85. Culligan Lady – Culligan Water Softener
  86. Hy Finn – Standard Oil of California
  87. Jello-O Baby – Jell-O
  88. Mr. Owl – Tootsie Rolls & Tootsie Pops tootsie-pop-owl
  89. Gerber Baby – Gerber Baby Food
  90. Josephine The Plumber – Comet Cleanser
  91. Juan Valdez – National Federation of Coffee Grower
  92. Kedso The Clown – Ked’s Brand Sneakers
  93. Mr. Bubble – Mr. Bubble Bubble Bath
  94. Keebler Elves (Ernie The Elf) – Keebler Foods (Crackers)
  95. California Raisins – California Raisins Advisory Board
  96. Little Caesar – Little Caesar Pizza
  97. Madge The Manicurist – Palmolive Dish Washing Detergent
  98. Marky Maypo – Maypo Cereal
  99. Marlboro Man – Marlboro Cigarettes
  100. Indian Maiden – Land-O-Lake Butter/Dairy Products
  101. Maytag Man – Maytag Appliances
  102. Little Mikey (the Freckly-faced Kid) – Life Cereal
  103. Mrs. Olson – Folgers Coffee
  104. Mr. Goodwin – Crest Toothpaste
  105. Mr. George Whipple – Charmin Toilet Paper
  106. Goodyear Blimp – Goodyear Tire Company
  107. Mother Nature – Chiffon Margarine
  108. Sunny – Kellogg’s Raisin Bran Cereal
  109. The Noid – Domino’s Pizza
  110. Orville Redenbacher – Orville Redenbacher Gourmet Popcorn
  111. Popsicle Pete – Popsicle Frozen Pops
  112. Polar Bear – Icee
  113. Slush Puppie – Slush Puppie
  114. Oscar Mayer Bologny Kid – Oscar Mayer Bologny
  115. Rosie The Waitress – Bounty Paper Towels
  116. Ty-D-Bol Man – Ty-D-Bol Toilet Cleaner
  117. Uncle Ben – Uncle Ben’s Converted Rice
  118. Honeycomb Kid – Post’s Honeycomb Cereal
  119. Yipes The Zebra – Fruit Stripe Gum
  120. Klondike The Polar Bear – Klondike Ice Cream Bar
  121. Mr. Meow – Meow Mix Cat Food
  122. Scrubbing Bubbles – Scrubbing Bubbles Bathroom Cleaner
  123. Fruit of The Loom Guys – Fruit of The Loom Underwear/Sleepwear
  124. Stay Puft Marshmallow Man – Stay Puft Marshmallow Company (actually a fictitious mascot from the movie Ghostbusters)

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Reflections

The 1960's brings back fond memories for everyone who grew up during those happy days. Our Generation was the first Generation to grow up in front of a TV. Back then a picture was worth a thousand words. Advertiser knew this. Some used pictures instead of words to make some of the most amazing and beloved commercials of all time. While we were still a few decades away from cable.tv, the 60's offered up some great commercials that paved the way for the commercials of today. Who could forget some of these classic commercials?



Vintage Commercials - Tricks of the Trade.
Some Advertisers used humor and cartoons to get our attention and it worked. Some of these Commercials are considered Classics. Today people still ask the same question that was first asked in 1970.
"How many licks does it take?"


We may not remember the commercial we saw 5 minutes ago but we still remember the words to Good & Plenty's Choo Choo Charlie. We all wanted to hop on the train with Charlie and ring that bell.


One of my fondest memories growing up was using an entire box of Mr. Bubble in the bathtub. I can honestly say that it does not require an entire box to have fun in the tub, but it sure helps. I know this because we tried it once. Mom was not very happy.
Here is my favorite Mr. Bubble commercial.


If all else failed to work Advertiser knew they could count on Celebrity endorsement like this one from Cheerios using Herman Munster. After all he was just a big kid at heart.


Lets not forget to pay tribute to the Advertisers that used the product to speak for itself. The most well known of that bunch would be M&M's. Even today they are still King of self promotion. They have evolved from a simply product to icon celebrites.


Some of the most memorable commercial icons were lost to TV because they were considered offensive to some ethnic groups. One of the biggest and most loved icons to fall prey to this was the Frito Bandito. After being found guilty by a jury of his peers he is now serving a life sentence away from the limelight. Ay, Aye, aye, aye, aye, I loved the Little Bandito and so did every other kid on my block.

Some Advertisers used other forms of advertising to convince us to buy their products. One example would be sympathy. Examples abound such as "Silly Rabbit, Trix are for kids" or "Sorry Charlie, Starkist wants Tunas that taste good". One Advertiser even successfully used reverse psychology to convince us to try their cereal. Everyone knows "Mikey won't eat it he hates everything" worked like a charm to convince fussy kids to try it.
If all else failed there was always Premiums to give away to entice children to buy the product. This was used successfully by many companies. The longest running example of course is Cracker Jacks. However giving away toys is one thing, giving away toys shaped like your product or Icon was even more popular. The best example of this is the Oscar Meyer Wiener Whistle memorialized in the movie The Santa Claus. No matter how you sell or advertise it those early TV commercials were some of the most memorable and successful of all time.
Some new Commercials will turn out to be Classics. One of them is another of my favorites. Monster.com timeless commercial, "When I Grow Up", launched them into the spotlight in less than a minute. What do you want to be when you grow up? Me, I want to be a yes man. My Wife, turns out she was forced into early retirement and that was her dream.




Now for all of you Faygo Redpop drinkers, here is the commercial that made it famous.
Redpop please.


Classic Radio Commercials
Slinky toy
Hawaiian Punch
Tootsie Pop






























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